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How to start a cleaning company

posted 26 Mar 2015, 23:42 by Cleaning Spotless4Less   [ updated 5 Feb 2016, 23:54 ]
    Are you thinking of starting your own cleaning company
This could be one of the most important decisions you'll make. Quite a few years back we were in the same position, contemplating the idea of having our own company, a domestic cleaning company.
It is probably one of the most easiest businesses to start but in the same time difficult  to run successfully.
You don't need a large budget to start a house cleaning company. In fact, you can do it with less than £100.
    The first step is to find a name for your company: it could be something personal like "Laura's cleaning"  or something cleaning related like "Winchester Maids" or simply "Hampshire cleaning", or just a generic name like "Sunny" .
    Once you've decided what to call your company you'll need to check that the name is available (it can't be identical with the name of another company or trademark ). You can do this with a simple search on the Companies House website.
For your company formation you can use services like Made Simple who, for a small fee (less than £50 I think) will do everything for you in a couple of hours. Yes, a few hours later you'll be the proud owner of a legal entity - your own business.
This part was the easy one... Now I'd like to make a suggestion related to the business name, before looking into more complicated things like how to get your first clients.
When you chose your trading name bear in mind it should be SEO friendly. This is not vital, but it can enormously help your online presence (or not). 
For example I would choose the name "Sunny cleaning"  rather than just "Sunny" . Everybody will know what your company does straight away, and more importantly, Google and other search engines will know what you do and will rank your website better for your main keyword "cleaning".

Now that you have a cleaning company, you need to let everybody know about it, in other words to advertise.
There are many ways of doing this :

Offline advertising
    - Friends and family : let everybody know you are ready to do some cleaning. They might need a regular helper or maybe just a hand with a spring clean. Even if not, they might know somebody who does.
    - Neighbours - just as with friends and need to let them know...everybody is a potential customer
    - The corner shop - many of them have a board for business cards and adverts...take advantage of it
    - Fliers posted through the door - another great way to advertise offline
    - The local newspaper
     - Car stickers, etc
    - word to mouth - ask everybody you know to spread the word, especially your existing clients. If they are happy with your cleaning services - and they must be ! - they will recommend you to their friends and neighbours     If you want to build a successful business your main priority is to do a great job every time and to make sure your clients are happy with your services ...I can't stress enough how important this is ! 

Online advertising
    The online advertising is a bit more complex.
First of all you need to have an online presence. Its very easy to build a website nowadays, and there are many relatively cheap if not free platforms. if you don't know much about computers and websites you could ask a friend to help you. You don't need anything too fancy or complicated. Just a simple page describing you and your services would be fine to begin with.
    Google loves new and fresh content so make sure you keep your site updated and only use original content.
Now it would be a mistake to believe that once your website is ready a lot of people will find you; it can take months to get ranked by google and maybe even longer to get on the first pages.
But don't worry, there are many things you can do meanwhile to get your website more visible.
    You could start a Google Ad Words campaign for example - this would get your site on the first pages for certain keywords (like for example cleaners in Southampton, or end of tenancy cleaning in Basingstoke ) driving potential customers to your website. It is pay per click, so you will need a budget for this, but when you first register google will give you a £50-£75 (i think...but don't take my word for it) voucher to get you going. You can set a monthly or a daily budget, change it, or even pause it whenever you want. Just to get an idea... a budget of £30 will get you 20-30 visits to your website. It is not much, but considering that all these 20-30 people have searched for services like yours in your area, every single one is a potential customer.
    Another thing you could and should do is to register your website with local and specialist directories to create backlinks. The more backlinks you have, the better your site will rank.
    Forums, and specifically cleaning forums are another great way to boost your online presence.

It will be a bit difficult until you get the first few clients but after that, presuming you are doing a great job it can have a snowball effect getting bigger and bigger up to the point where you'll need to get an employee on board to help you.. and the rest will be history.
    It probably sounds easy on the paper but it is hard work. It has to be ! Because it is your business and you want it to be successful and you put everything you've got into it...
    This is how we started, quite a few years ago...Over time we developed a passion for deep cleaning and more importantly carpet cleaning ..